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How We Score Domains

Our scoring system helps you understand the commercial potential of each domain based on real market data.

Powered by NameBio

We analyse historical domain sales data from NameBio, the largest database of domain name sales. This gives us access to millions of verified transactions to understand what keywords drive domain value.

Keyword Analysis

When you expand a domain card, we extract keywords from the domain name and look up their sales performance:

  • Primary Keyword - The main keyword that drives the domain's value. We show its average sale price, total sales count, and percentile ranking.
  • Secondary Keywords - Additional keywords found in the domain that may contribute to its value.
  • Percentile Ranking - Shows how a keyword compares to all other keywords (e.g., "Top 15%" means it outperforms 85% of keywords).

The Algorithm

Each keyword is scored using a formula that balances both price and sales frequency:

score = avg_price × log10(sales + 1)

This logarithmic formula ensures that both high value keywords and frequently sold keywords are recognised. A keyword with moderate prices but many sales can score similarly to one with high prices but fewer sales.

Percentile Thresholds

ScorePercentile
10,000+Top 1%
7,000+Top 5%
3,800+Top 15%
1,500+Top 35%
750+Top 60%
< 750Below Average

Commercial Intent Thresholds

ScoreIntent Level
7,000+Very High
3,800+High
1,500+Established
750+Emerging
< 750Low

Multi-Keyword Domains

For domains with multiple keywords, the overall score is calculated as:

overall = primary_score + (avg_secondary_score × 0.2)

This gives a 20% boost based on secondary keywords while keeping the primary keyword as the main value driver.

Commercial Intent

The Commercial Intent score indicates how likely a domain is to have business value based on its keywords:

Very High Premium keywords with strong sales history and high average prices
High Above average keywords with proven market demand
Established Solid commercial potential with good sales history
Emerging Growing potential with some market activity
Low Limited sales data or lower value keywords

Tips for Using Scores

  • Higher percentile rankings typically indicate more valuable keywords with proven buyer demand.
  • Look at both average price and sales count, high prices with many sales are the best indicator.
  • Secondary keywords can add value, especially when they complement the primary keyword.
  • These scores are a guide the actual value depends on many factors including TLD, length, and brandability.

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